How to Create an App to Engage with Your Customers Like Never Before!
Have you ever asked yourself, how can I connect and transact with my clients and customers in real-time? There’s got to be a better way than trading emails, missing phone calls, or depending on a website to do the heavy lifting. The answer might be right in the palm of your hand. Maybe your business needs a mobile app.
Address customers’ needs and wants, increase direct communication, and improve brand experience with a mobile app for your business.
Today, small to medium-sized companies are jumping on the bandwagon and finding creative mobile solutions that are turnkey and affordable.
Enhanced Engagement
First, the need for new ways to market and engage with your audience or customer is paramount. Remember, you’re competing with a lot of noise out there.
A website alone isn’t good enough anymore. However, when you combine it with a mobile app, it will change the landscape of how you interact and engage with your customers.
Mobile apps offer a variety of robust features that encourage direct interaction and engagement.
Direct Marketing and Reach
Second, companies are always looking to stand out from the crowd and find new ways to promote themselves. The device sitting in everyone’s pockets can help set your brand apart.
A mobile app creates a free and clear channel to market your brand to 100% of your audience.
Gone are days of relying on social media to be your communication platform. Cultivating a captivated audience in-app ensures that every message gets delivered 100% of the time.
Push Notifications
Third, imagine having the ability to poll customers about what products or services they like best, then instantly following up with a link notification that goes straight to that product. Pretty powerful.
Having the power to push notify your audience is a game-changer. You can capture their attention at just the right moment.
The average American checks his or her phone 47 times a day! Even more incredible is that 77% of 25-34-year-olds check their phone in the middle of the night.
Customer Loyalty
Fourth, a mobile app can change the way people shop and interact with businesses, brands, which is why all types of companies are jumping on the bandwagon.
Retaining customers is critical because finding new ones can be difficult, expensive, and time-consuming.
Digitizing loyalty programs makes the user experience simple and quick.
When asked, 72% of consumers said that the most valuable feature of a branded app is loyalty benefits.
Increased Revenue
Finally, your app needs to give your audience a reason to use it and transact on it.
Starbucks’ mobile app allows users to order right from their phones and pick up orders at the store. The company entices customers to use the app as a way to skip the line to get their coffee.
Mobile apps can significantly increase your company’s profits. With promotions, discounts, bonuses, and push notifications, you can motivate customers to engage and purchase.
When it comes to maximizing mobile conversions, constant engagement is the name of the game.
Mobile apps provide an opportunity to drive a very intimate and deep relationship with your audience. They help to engage with them with very personalized, relevant, and targeted communications, in turn, building strong brand loyalty and customer retention.