Drive Engagement for Your Association Members with a Mobile App

by Cat Butrick | Apr 18, 2022 | build engagement, Uncategorized

The last two years have been a difficult time for associations. A recent Marketing General Inc. report showed that roughly 50% of associations have reported declines in membership, with 80% of those citing canceled in-person events as a major challenge. However, it’s...

How Mobile Apps Are Transforming Property Management

by Cat Butrick | Mar 14, 2022 | build engagement

Tenant experience is an increasingly important component of a successful commercial real estate company’s strategy. In the past, property owners did not necessarily have to spend much time or effort thinking about what is, essentially, the tenants’ user experience....

How to Build Your Real Estate Brand with a Mobile App

by Julia Benben | Feb 14, 2022 | app features, build engagement, building community, consumer marketing, customer testimonials

What’s the first thing that comes to mind when you hear “real estate app”? You probably thought “Zillow” immediately, but mobile real estate apps can do a lot more for realtors than simply showcase properties. Take Capri Truvillion, a Dallas-based realtor and...

Manage Your Content Right from Your Mobile Device

by Julia Benben | Oct 24, 2021 | build engagement, building community, retention

Content can come in many forms: text, images, video and more. As an association, creating content for your members is an important part of their membership. So, it begs the question, what sort of content should you provide to your members? And more importantly, how do...

Promote Diversity and Inclusion in Your Association with a Mobile App

by Julia Benben | Oct 18, 2021 | app features, build engagement, building community

Why is promoting diversity and inclusion important?  Businesses and associations alike are finding that promoting diversity and inclusion within their respective organizations is more important than ever before. With so many member-based organizations to choose from,...

Create, Launch and Manage an Event with a Mobile App

by Julia Benben | Oct 12, 2021 | app features, build engagement, building community, membership-based associations

Why should associations consider events as a retention tool? According to the McKinley Association Viewpoint whitepaper recently released, 2021 has seen a 51 percent decrease in membership retention. This stark number is a reminder that member-based associations need...