How to Build Your Real Estate Brand with a Mobile App

by Julia Benben | Feb 14, 2022 | app features, build engagement, building community, consumer marketing, customer testimonials

What’s the first thing that comes to mind when you hear “real estate app”? You probably thought “Zillow” immediately, but mobile real estate apps can do a lot more for realtors than simply showcase properties. Take Capri Truvillion, a Dallas-based realtor and...

Manage Your Content Right from Your Mobile Device

by Julia Benben | Oct 24, 2021 | build engagement, building community, retention

Content can come in many forms: text, images, video and more. As an association, creating content for your members is an important part of their membership. So, it begs the question, what sort of content should you provide to your members? And more importantly, how do...

Promote Diversity and Inclusion in Your Association with a Mobile App

by Julia Benben | Oct 18, 2021 | app features, build engagement, building community

Why is promoting diversity and inclusion important?  Businesses and associations alike are finding that promoting diversity and inclusion within their respective organizations is more important than ever before. With so many member-based organizations to choose from,...

Create, Launch and Manage an Event with a Mobile App

by Julia Benben | Oct 12, 2021 | app features, build engagement, building community, membership-based associations

Why should associations consider events as a retention tool? According to the McKinley Association Viewpoint whitepaper recently released, 2021 has seen a 51 percent decrease in membership retention. This stark number is a reminder that member-based associations need...

Leveraging a mobile app user experience to build community

by Julia Benben | Oct 6, 2021 | app features, build engagement, building community, membership-based associations

Why is building community important for creating an amazing user experience? Did you know that one person will tell anywhere from nine to 16 other people about a good experience they’ve had with a brand, business or organization? When you think of the scalability of...

Why your association needs push notifications now

by Julia Benben | Sep 13, 2021 | app features, building community, membership-based associations, push notifications

Today, in a world full of likes, comments, ringtones and emails, it’s becoming increasingly harder to reach your target audience, much less engage with them.  Additionally, studies show that while 84 percent of members are satisfied with their membership, only 55...