A real estate app is exactly what Truvillion needed to keep in touch with thousands of contacts on her own terms.
“Now that my database lives in the app, I can actually interact with them in the palm of their hands (and mine) instead of going through the motions of logging on to Facebook or a computer,” says Truvillion. “Now I control who gets my messaging and when.”
In the real estate industry, your personal brand is everything — and that’s especially true for Truvillion, who goes beyond selling houses to helping other realtors find success.
“Everyone thinks I’m a celebrity,” Truvillion jokes. But there is a kernel of truth as she points out, “They know me before I know them. I guess my branding is working… people know what I’m doing because of the way that I’m doing it… on a mobile app.”
The Benefits of a Custom Mobile App
Notoriety is great, but the custom mobile app enCappture built and launched actually allows Truvillion to deliver content and connect with her incredibly engaged following.
“Facebook is cool but if people have to go and find my posts, it’s going to be a headache and very discouraging, so they won’t do it. I love the fact that I can just let them know what we are going to talk about and send the link.”
To learn more about how Capri Truvillion has turned a custom mobile app into a competitive advantage in the real estate business, download our case study.