As a small or medium-sized business owner or manager, making the customer experience seamless, integrated, and polished is becoming more necessary. For these reasons, it can be highly beneficial to develop a custom mobile app for your brand, allowing your customers to consistently engage with your business in one central location on their phones.
When managing day-to-day sales, marketing, and operations, it can become a daunting project to consider a brand-new app without a custom mobile app builder or a consultant that can efficiently guide you through the process.
This article will cover the challenges that custom app builders and business owners face while taking their business’ online presence to the next level by being fully mobile.
Customers expect and demand integrated experiences that work seamlessly across all platforms and devices in the ever-shifting digital marketing landscape. Suppose your company chooses to develop its app with a team of developers specializing in only Android or only iOS mobile apps. In that case, you are essentially cutting yourself off from half of the market. You want to ensure that your mobile app is available for your customers on both iOS and Android.
Adding to the complexity of this consideration, your custom mobile app design, colors, and layouts must be presented in an aesthetically pleasing manner while remaining responsive to the variant screen sizes, firmware, and potential bugs for each different model of the device.
It is imperative that your business uses the most up-to-date technology, software, and coding languages that adhere to the standards set by Apple’s iOS App Store and the Google Play Store. Keeping the mobile app code well-developed in a sustainable coding environment could make your business susceptible to higher costs when rectifying bugs and errors or upgrading technology in the near future. As with all digital technologies in today’s fast-paced business landscape, it is crucial to be agile. Mobile apps, smartphones, and the platforms we engage with are constantly evolving, changing search algorithms, code and framework databases, and restrictions to outdated practices.
Hiring Inappropriate Developers/Team
If you work with the wrong custom mobile app builder, you could potentially set your business back months in project timelines and thousands of dollars. Plenty of companies will happily enter into a contract with your business, looking to spend hours developing down to every minute detail you could think of.
This is great for some business owners with more in-depth technical knowledge. However, most would benefit from working with an expert team that knows how to quickly deliver results without the headaches.
Some other common challenges in Mobile App Development include:
- Lack of resources
- Data Security Issues
- Lack of Performance
- Long Development Phases
- Lack of Cross-Platform Integration
Mobile Apps Made Simple
Supercharge your business’ online brand presence without any coding, development teams, and “do it yourself” methods that require months and months of late nights to get it all right.
When you work with enCappture, you can establish your business and get a fully branded mobile app in less than three weeks! And the best part is it is all Done-For-You!
Compared to traditional, native app development that takes months or a year to launch, you’ll be able to establish your brand as a “serious” player with a branded mobile app on the iOS store and Google Play Store. To learn more about how enCappture can help with your search for a custom app builder consultant, get in touch today or view our mobile app resources.