If you’ve got a product to sell, you’ve got to get it into your potential customers’ hands (or, more accurately, their phones). But what’s the best way to do that? Through a custom branded mobile app!
According to TechCrunch, last year consumers downloaded 143.6 billion apps and spent across iOS and Google Play $133 billion globally, and in the first half of 2022 app spending has already reached $65 billion.
With today’s plethora of websites, platforms, advertisements, and personal engagements vying for our attention daily, mobile apps can make for a much better customer buying experience by offering a focused environment with convenient and easy-to-use features available in one place.
We live in a tech-focused age where there’s an app for everything, including selling your product. Still, purchasing is about a lot more than the monetary transaction for the consumer. It’s about the overall buying experience and all the things that are related to that.
A mobile app designed to meet your customer’s needs before, during, and after the purchase can make all the difference in the customer’s experience. You are making this interaction more than transactional and creating a sense of connection, community, and brand loyalty.
But just like with any product, there’s always room for improvement. We’re here to share tips for selling your products through mobile apps.
How to level up your customer’s buying experience
Platforms like Shopify, Big Commerce, and WooCommerce do a great job at the transactional end of things, but to engage your customer and keep them coming back, you need to offer more. That’s where a custom branded mobile app can up the level of your customer’s buying experience by acting as an aggregator, a one-stop shop for all things related to your product category.
For instance, do you sell yoga mats and clothes? What about, in addition to selling the actual product, you offer links in your app to connect with local coaches for one-on-one training. Or even better, use booking with payment right inside your app to provide coaching from yourself and your team.
Do your yoga loving customers also like to go to events that are yoga related? You can promote your event, offer links to events, and even work with organizers to sell tickets.
What about online learning? You could provide a series of informative videos showing tips from the yoga pros, all easily accessible and right there in the app.
You could offer exclusive content in your app like live Q&A with yoga specialists and create a community chat around the passion for the practice of Yoga, fostering connection and community.
Want to see the idea in action? Check out the “Western Edge” app that uses a marketplace approach to create a multitude of revenue streams from one app!
Having your own branded mobile app means you no longer need to worry about landing in spam or trying to get your message in front of them with the social media pay-to-play model.
You own your audience, and features like “In-App Messaging” and “Push Notifications” offer a direct connection to your customers, so your next promotion or sale gets delivered!
So how do you quickly and affordably create this fantastic buying experience through a mobile app? Find a “Done-for-You” Mobile App Platform like enCappture.
Done-For You App Platforms
enCappture provides businesses with the most straightforward method of launching a custom-branded mobile app. Our simple custom app builders with robust features make it effortless for your brand to create a seamless brand experience for customers.
Work with enCappture today and take your sales and business to the next level with a done-for-you enterprise-level mobile application within weeks.