Manage Your Content Right from Your Mobile Device

by Julia Benben | Oct 24, 2021 | build engagement, building community, retention

Content can come in many forms: text, images, video and more. As an association, creating content for your members is an important part of their membership. So, it begs the question, what sort of content should you provide to your members? And more importantly, how do...

Promote Diversity and Inclusion in Your Association with a Mobile App

by Julia Benben | Oct 18, 2021 | app features, build engagement, building community

Why is promoting diversity and inclusion important?  Businesses and associations alike are finding that promoting diversity and inclusion within their respective organizations is more important than ever before. With so many member-based organizations to choose from,...

Create, Launch and Manage an Event with a Mobile App

by Julia Benben | Oct 12, 2021 | app features, build engagement, building community, membership-based associations

Why should associations consider events as a retention tool? According to the McKinley Association Viewpoint whitepaper recently released, 2021 has seen a 51 percent decrease in membership retention. This stark number is a reminder that member-based associations need...

Leveraging a mobile app user experience to build community

by Julia Benben | Oct 6, 2021 | app features, build engagement, building community, membership-based associations

Why is building community important for creating an amazing user experience? Did you know that one person will tell anywhere from nine to 16 other people about a good experience they’ve had with a brand, business or organization? When you think of the scalability of...

5 reasons why your business needs a mobile app

by Julia Benben | Aug 12, 2021 | app features, build engagement, building community

How to create an app to engage with your customers like never before!  Have you ever asked yourself, how can I connect and transact with my clients and customers in real-time? There’s got to be a better way than trading emails, missing phone calls, or depending on a...

The difference between a mobile website and a mobile app

by Julia Benben | Aug 11, 2021 | app features, build engagement, lead generation, retention

A mobile app and a mobile website are often interpreted as the same thing; however, they are fundamentally different in features, functionality and purpose. Mobile websites are, simply put, just websites optimized for a mobile device. A smaller screen on your mobile...